剧集介绍：
中国入世后，温州制衣的侯三寿和制鞋的黄瑞诚，都面临着企业要做强做大必须转型升级的困境。黄瑞诚一直佩服头脑灵活的侯三寿，多次提出合作，侯三寿却压根瞧不起他，二人在邀请前总统代言、收购酒店、开发西川河工业园等事件上展开了激烈竞争。侯三寿贪大求快，盲目发展，一味扩张，结果在金融危机的剧烈冲击中，资金链断裂，遭到重创破产；而黄瑞诚却在抓住发展契机，壮大企业，扩大市场份额的同时，时刻保持警醒，求稳求实，在金融危机来临时，顺利应变避险。身处逆境的侯三寿，仍不忘翻身还债，历经波折，终于在黄瑞诚的帮助下，使倒闭的企业起死回生，开始偿还债务，重塑“诚信”二字的精魂。
Drama Introduction：
After China's WTO accession, Hou San Shou and footwear Huang Rui Cheng Wenzhou garment, are facing do bigger and stronger enterprise must upgrade dilemma. Huang Ruicheng admire the ingenuity of Hou San Shou been repeatedly proposed cooperation, Hou San Shou but are they despised him, two at the invitation of the former president speak, to acquire the hotel, on the development of Nishikawa River Industrial Park and other events in a fierce competition. Hou San Shou greedy big fast, blind development, blind expansion, resulting in severe financial crisis, the funding strand breaks, has been hit bankruptcy; and Huang Rui Cheng but seize the opportunity for development, and expansion of enterprises, and expand market share, keep alert, Striving realistic, the financial crisis comes, smoothly strain hedge. Hou Sanshou adversity, still did not forget to turn over debt, twists and turns, and finally in Huangrui Cheng's help, so that closure of enterprises back to life and began to repay the debt, reshape "integrity" of the Spirit.
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